Who we are
We are a research-driven team from the University of Hamburg at the intersection of brand building, brand management, consumer behavior, and AI modeling. We start every marketing decision from the consumer’s perspective and replace subjective opinions with real-world consumer data. Our science-backed approach turns brand strategy into measurable outcomes.
What we believe
Consumer-first: Insight before execution—models are trained on audience perceptions, not hunches.
Evidence over instinct: Creative choices are validated by data and experiments.
Engineering meets brand craft: Advanced AI modeling, grounded in rigorous brand principles.
How we drive efficiency
Consistent brand communication — keep the core identity stable across all assets and touchpoints.
Precise audience alignment — tailor content to the preferences of each target segment for lift at every stage.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!